Marketing 7c compass model PowerPoint is a compass diagram presentation with a professional marketing model. The 7c model is an extension of the 4c marketing model with a variation of the 4 PS marketing mix model and 7 PS marketing mix model. 4 PS and 7 PS marketing mix focus on productions. In contrast, the seven cs compass model focuses on the customer or consumer. In a customer-oriented marketing mix, the product becomes a commodity, price becomes cost, the place becomes the channel, and promotion becomes communication. This simple diagramming of concepts changed marketing management thinking and strategy. Modern economies have shown this pattern shift towards customer satisfaction as a priority. Koichi Shimizu introduces this marketing 7c compass model as a model of co-marketing.
C1: Corporation
The company has to think about competitors, organizations, and stakeholders. Acquiescence and responsibility are also important.
C2: Commodity
Co-creation.The goods and services for customers or citizens.
C3: Cost.
Purchasing cost and social cost should be included in the total cost
C4: Channel
C5: Communication
Not only campaign or promotion but communication is significant. Touches include advertising, sales promotion, public relations, publicity, corporate identity, personal selling, and internal communication.
C6: Consumer (Needle of compass to consumer)
The features linked to consumers can be clarified by the first character of four directions labeled on the compass model. The basic directions can remember these, hence the name compass model:
- N = Needs
- S = Security
- E = Education
- W = Wants
C7: Circumstances (Needle of compass to circumstances)
In addition to the customer, there are various uncontrollable extraneous factors encircling the companies. Here it can also be elucidated by the principal character of the four directions manifest on the compass model:
- N = National and International (legal, political, and ethical) environment
