Market Development Matrix Chart – Ansoff Matrix PowerPoint Template

Market Development Matrix Chart PowerPoint Template and Keynote

Market development matrix chart PowerPoint template can be used to visualize the marketing strategies developed by Igor Ansoff.  Market reach of a product is based on several techniques and planning.  The PowerPoint template provides layouts for highlighting the complete matrix as a single diagram, as well as the presentation of theoretical aspects like market penetration, market development, product development and diversification. Improve the presentation of strategic marketing planning models with our Market Development Matrix Chart Template. It has a four-quadrant layout in four different colors which can provide the marketing strategies of a business organization with an easy-to-learn diagram.

Market Development Matrix Chart PowerPoint is based on Igor Ansoff’s famous work named the Ansoff Matrix. The aim of this template is to support managers consider how to grow their business through existing or new products or in existing or new markets. The four stages of the matrix are Market penetration, Product development, Market development and Diversification. Market penetration is the safest of the four options. Here, you focus on expanding sales of your existing product in your existing market. Product development is slightly more risky, because you’re introducing a new product into your existing market. With market development, you’re putting an existing product into an entirely new market. You can do this by finding a new use for the product, or by adding new features or benefits to it. Diversification is the riskiest of the four options because you’re introducing a new, unproven product into an entirely new market that you may not fully understand.

Market Development Matrix Chart for PowerPoint presentation can be used to discuss strategies to develop your business, analyze the risks associated with it, it can also be used as a personal career planning tool by weighing up the risks of your career decisions, and choose the best option as a result.

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